We raised an $8m Seed Round

Over a year ago, I left General Assembly to join a two-person, pre-market start-up called Salesroom. It's honestly been the happiest, most fulling year of my professional career.

Today, I'm proud to share that we raised an $8m seed round, built a world-class engineering and design team and shipped the first version of our product to customers. I am grateful to be part of such a talented, driven, and creative team, and I am excited to bring our vision for the future into reality. The size of the challenge ahead is exhilarating, and the journey has only just begun.

Building a video conferencing platform from the ground up is no small feat. It's a technology that hundreds of millions of people use daily. It's more complex than you might expect, and for salespeople, the difference between a "good call" and a "bad call" can cost them their monthly paycheck.

When we started this journey, we were committed to focusing on what sellers actually needed while challenging what others were doing. We used this as a forcing function to help us solve the fundamental problems that stood in the way of building relationships over video.

Here are a few small examples: we noticed that recording a meeting is currently a binary choice on other platforms; it's either on or off, putting participants in an awkward position. This felt archaic to us, so we decided to give every participant the freedom to choose how their audio and video were captured and used. We also noticed that other providers were not doing a sufficient job handling device permission issues, causing unnecessary stress. So we rethought that too, and now everyone can see who is having problems and can help directly. This is just the tip of the iceberg, and I can't wait to share more with you.

I am a big believer in remote work because it allows me to spend more time with my family and dog, Indy. We are fortunate to live in a rural part of England, near the beach where we can spend time in nature. This is made possible thanks to technologies like video conferencing that allow us to do business from anywhere.

In my career, I have spent a lot of time purchasing software. I have also had the pleasure of working with excellent AEs and experienced sales leaders such as Charandeep Chhabra, Laura Youngblom and Max Mizzi. This experience has uniquely prepared me as an engineer to help solve many of the problems buyers and sellers have working virtually.

Join us, and let's build something together that redefines virtual sales, for real!

When you’re building a website for a company as ambitious as Planetaria, you need to make an impression. I wanted people to visit our website and see animations that looked more realistic than reality itself.

To make this possible, we needed to squeeze every drop of performance out of the browser possible. And so Animaginary was born.

Original LinkedIn Post